TintEX, a new player in the paint manufacturing space in Mauritius approached bm with the task of designing its packaging for several paint, solvent and other surface-finishing products for industrial and commercial markets.
We sat down with the company c-suite to understand the problem and how they wanted to approach the task. After several discovery sessions and an in-depth brand analysis we separated the products into clusters. We concluded that the brand targets a mass market with mid to high quality products for professionals and non-professionals, each range having its own identity according to its market segment.
We took a close look at trends within each segment, analysed best practice standards and curated content and ideas for four main categories: